A digital concert for your bowl of cereal

The recording artists, shot on green-screen and integrated into custom designed virtual sets include American Idol contestant and Dancing with the Stars winner Kellie Pickler, British YouTube sensation Conor Maynard, American Idol contestant Chris Daughtry, and Latino sensation Jesse & Joy. (The app is designed to localize to Spanish automatically.)

In addition to the performances, the app provides behind-the-scenes interviews with each performer, and in the case of snack food products, access to a series of Kellie Pickler’s entertaining tips for the holiday season. A sharable content feature gives fans the ability to snap a picture with a performer in their own kitchen – seated at the breakfast table or mid-performance – and share on Facebook, Twitter or via E-mail.


  • Programming
  • UI
  • UX
  • Design
  • Technical Direction


  • Kellogg
  • The Integer Group
  • Bully Entertainment