Audi needed to show off their Formula 1 cars, but didn’t just want run-of-the-mill turntables. Powered by the String augmented reality platform, this experience allowed users to examine vehicle features by tapping on hotspots, interactively swap among the five Le Mans cars and even drive them around their desktop. A progressive user interface was developed to allow users complete control while visually matching the ferocious and futuristic technology of the vehicles on display.
