{"id":810,"date":"2010-11-14T01:07:04","date_gmt":"2010-11-14T01:07:04","guid":{"rendered":"http:\/\/pixelplacement.com\/?p=196"},"modified":"2017-01-12T04:49:55","modified_gmt":"2017-01-12T04:49:55","slug":"whatever-it-takes","status":"publish","type":"post","link":"https:\/\/www.pixelplacement.com\/site\/2010\/11\/14\/whatever-it-takes\/","title":{"rendered":"Whatever It Takes"},"content":{"rendered":"<p>I always hate it when people ask me what I do for a living. I hate it even more when my wife asks me what she should tell people when they ask her what I do for a living. People who know me best ask what I&#8217;m working on, which is always easier to answer. I&#8217;ve realized that the harder I work in the field of new media, the harder it is to put any sort of title on what I actually am and what I actually do. I find myself telling my wife to give different responses depending on my current project work-load. This has led to some severe employment split personality issues and a very confused spouse.<\/p>\n<p>The field of new media is an odd one when it comes to titles. I think its the only field where individual pieces of a project incur the necessity of specific categories of talent that historically are different people and not multi-talented individuals. If this ideal made its way into other fields we would lose mechanics and gain oil change technicians; forget hair dressers and welcome hair comb specialists and blow dryer operators. I think its more important than ever that we stop being copy-writers, modelers, and designers and we start trying to stretch ourselves into the scary realm of &#8220;oh, I&#8217;m horrible at doing&#8230;&#8221;.<!--more--><\/p>\n<p>Long-gone are the days of the big ad agencies, even though a small few eek by with their cornerstone &#8220;big&#8221; clients that could bankrupt them at the drop of a hat. I&#8217;ve worked at every style of agency and interactive house from the boutique, to the tiny, to the large and I&#8217;ve learned that grasping the ability to span right-brain and left-brain duties is the best way to stay important and truly grow. If it&#8217;s scary then you&#8217;re DAMN right it&#8217;s worth it.<\/p>\n<p>That being said, pick up a book on one of those things you keep seeing other people in the office or cubicle next to you excel at. Go grab a subscription to <a href=\"http:\/\/www.lynda.com\/\" target=\"_blank\">Lynda.com<\/a> or <a href=\"http:\/\/www.digitaltutors.com\" target=\"_blank\">Digital-Tutors<\/a> and start earning the title of &#8220;Whatever it Takes&#8221; and you&#8217;ll start becoming &#8220;What it Takes&#8221;. Your future will thank you for it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I always hate it when people ask me what I do for a living. I hate it even more when my wife asks me what she should tell people when they ask her what I do for a living. People who know me best ask what I&#8217;m working on, which is always easier to answer. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1480,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[13,18,31,39,40,41,53,58,61,69,70],"_links":{"self":[{"href":"https:\/\/www.pixelplacement.com\/site\/wp-json\/wp\/v2\/posts\/810"}],"collection":[{"href":"https:\/\/www.pixelplacement.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pixelplacement.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pixelplacement.com\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pixelplacement.com\/site\/wp-json\/wp\/v2\/comments?post=810"}],"version-history":[{"count":2,"href":"https:\/\/www.pixelplacement.com\/site\/wp-json\/wp\/v2\/posts\/810\/revisions"}],"predecessor-version":[{"id":1505,"href":"https:\/\/www.pixelplacement.com\/site\/wp-json\/wp\/v2\/posts\/810\/revisions\/1505"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pixelplacement.com\/site\/wp-json\/wp\/v2\/media\/1480"}],"wp:attachment":[{"href":"https:\/\/www.pixelplacement.com\/site\/wp-json\/wp\/v2\/media?parent=810"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pixelplacement.com\/site\/wp-json\/wp\/v2\/categories?post=810"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pixelplacement.com\/site\/wp-json\/wp\/v2\/tags?post=810"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}