Highly addictive Flash viral advergame created for Spirit Airlines; the concept was simple, the response was insane. The game was shut down within 4 hours of its launch and made national news due to its “offensive” content and was highlighted by CNN as #8 on their “101 Dumbest Moments in Business” in 2006. I eventually redesigned and relaunched the project for Spirt Airlines as “Hunt for Spirit”.