THE HUNT FOR HOFFA

Nothing sells plane tickets better than organized crime

Highly addictive Flash viral advergame created for Spirit Airlines; the concept was simple, the response was insane. The game was shut down within 4 hours of its launch and made national news due to its “offensive” content and was highlighted by CNN as #8 on their “101 Dumbest Moments in Business” in 2006.  I eventually redesigned and relaunched the project for Spirt Airlines as “Hunt for Spirit”.

ROLE

  • Programming
  • UX
  • Motion Graphics
  • Audio and Music Production
  • Concept
  • Design
  • 3D Modeling and Texture

COMPANY

  • Eisner Communications
  • Spirit Airlines, Inc.

LAUNCH (Flash)